LINKEDIN OPTIMISATION: BUILDING YOUR LINKEDIN PROFILE

LinkedIn has been popularly described as a digital CV. This media platform is ranked as the world’s largest professional networking app. To build your career path, it is advisable to have a LinkedIn account but more than that, have a strong account that promotes your professional brand.

This week, we will start with your LinkedIn profile.

Here are some tips to building a great LinkedIn profile:

• Use your consistent professional name as your LinkedIn name.
• Edit your public profile URL to your LinkedIn name only.
• Use a professional picture as your profile picture.
• Have a background photo.
• Create a headline that sells your professional brand in a few words.
• Have an engaging and well-versed summary that defines your professional image and achievements in 2000 characters or less.
• Make use of important keywords in your profile to build visibility.
• Put your relevant work experience with a brief description of your role and achievements, and where applicable, media files.
• Add your skills, licenses, and certifications you have obtained that relate with your career path.
• Add your languages and proficiency level in each of them.
• Don’t neglect the additional section of your profile. If any, add your volunteer experience, publications, patents, projects, honours & awards, organizations, and causes.